Project Name: Guidebook Events Page Redesign

Company: Guidebook, Inc.


I designed this mockup to propose a clearer flow for explaining the Guidebook event product. At the time, the events pages felt a little disjointed and there were a lot of call-to-action buttons that took the audience out of the page flow for random reasons.

The mockup I presented had a single vertical flow with a fixed navigation bar on top that highlighted the viewer's current section and also allowed him/her to skip to other sections within the page. I removed all buttons that took the user out of the flow, with the exception of the "Request a Demo" buttons at the top and bottom.

I created this mockup to visualize my idea for the redesign, after talking extensively with the VP of Marketing and then with the Creative Director.