Project Name: Email Designs

Company: Guidebook, Inc.

Photoshop, HTML, CSS

At Guidebook, I designed and coded several emails for the Marketing Team. I collaborated extensively with the Director of Product/Content Marketing to make design changes to increase click-through rates. Many of these emails targeted renewals from existing customers by advertising new features, but some also included efforts to generate new leads by offering general event app advice.

My responsibility in this project was to code and design each email. This usually involved sending a mockup to the marketing team for feedback and then sending the full coded email to test.

Below are some examples of emails that I have designed.